MailChimp vs TargetBay
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2-Way Messaging

A/B Testing

AI Content Creation

AI Writing Assistant

AI/Machine Learning

API

Abandoned Cart Saver

Access Controls/Permissions

Activity Dashboard

Activity Tracking

Ad hoc Reporting

Alerts/Notifications

Artwork Management

Audience Targeting

Automated Publishing

Automated Responses

Automated Scheduling

Autoresponders

Behavior Analytics

Behavior Tracking

Behavioral Analytics

Behavioral Targeting

Brand Guidelines

Business Card/Badge Scanning

CAN-SPAM Compliance

CRM

Calendar/Reminder System

Call Logging

Campaign Analytics

Campaign Management

Campaign Planning

Campaign Scheduling

Campaign Segmentation

Campaign Tracking

Canned Responses

Change Management

Channel Management

Click Tracking

Client Management

Client/Property Matching

Collaboration Tools

Commenting/Notes

Communication Management

Contact Database

Contact Management

Content Analytics

Content Library

Content Management

Contextual Targeting

Conversion Tracking

Custom Domains

Customer Database

Customer Experience Management

Customer Journey Mapping

Customer Profiles

Customer Segmentation

Customer Surveys

Customizable Branding

Customizable Fields

Customizable Questions

Customizable Reports

Customizable Templates

Dashboard

Data Import/Export

Data Recovery

Data Source Connectors

Data Visualization

Design Management

Document Management

Document Storage

Drag & Drop

Drip Campaigns

Dynamic Content

Editorial Calendar

Email Distribution

Email Management

Email Marketing

Email Templates

Email Tracking

Engagement Tracking

Event Triggered Actions

Experience Management

For Insurance Industry

Forecasting

Geotargeting

Image Editing

Image Library

Insurance Management

Interaction Tracking

KPI Monitoring

Keyword Filtering

Keyword Tracking

Landing Pages/Web Forms

Lead Capture

Lead Distribution

Lead Generation

Lead Management

Lead Nurturing

Lead Qualification

Lead Scoring

Lead Segmentation

List Management

Live Chat

Location Tracking

Marketing Automation

Marketing Management

Mass Texting

Media Library

Message Personalization

Mobile Access

Mobile Optimization

Mobile Retargeting

Mobile Survey

Multi-Account Management

Multi-Campaign

Multi-Channel Campaigns

Multi-Channel Marketing

Offline Response Collection

Online Booking Tools

Online Store Builder

Performance Metrics

Personalization

Pipeline Management

Polls/Voting

Pre-built Templates

Prospecting Tools

Publish Scheduling

Question Branching

Question Library

Quotes/Estimates

ROI Tracking

Real Time Editing

Real-Time Analytics

Real-Time Notifications

Recommendations

Referral Tracking

Reporting & Statistics

Reporting/Analytics

Responsive Web Design

SEO Management

Sales Analytics

Sales Pipeline Management

Sales Reports

Search/Filter

Segmentation

Shared Inboxes

Shopping Cart

Signature Management

Simple Mail Transfer Protocol (SMTP)

Site Intercept Survey

Social Media Integration

Social Media Retargeting

Social Promotion

Source Tracking

Spam Blocker

Survey Builder

Task Management

Team Management

Template Management

Text-to-Win

Third-Party Integrations

Version Control

WYSIWYG Editor

Web Forms

Website Analytics

Website Personalization

Website Visitor Tracking

Whitelisting/Blacklisting

Widgets

Workflow Management

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