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Google Marketing Platform

Unlock cross-channel marketing potential with Google Marketing Platform. Seamlessly manage campaigns, track customer journeys, and optimize ad performance across search, display, and more.

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Reviews and Ratings of Google Marketing Platform

We’ve gathered all the data so you don’t have to, making decisions simple and saving you time and money.

2.1 (969)

ROI

2%

Productivity

1%

Value for Money

4.7

Ease of Use

3.2

Support

4.9

Usage by Business Size

31%
52%
17%

Categories - 1

AI icon Demand Side Platform (DSP)

Features - 6

AI icon AI/Machine Learning AI icon Audience Targeting AI icon Bidding Strategies AI icon Budget Management AI icon Display Ad Management AI icon Multi-Channel Marketing
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Find features critical for making decisions

Find a specific feature the platform should have to be a great fit for your organisation.

Google Marketing Platform Pricing Plans

Find out which pricing plan is the best fit for you.

Google Marketing Platform - Starter

Ideal for small businesses and startups with simple marketing needs.

$100

Google Marketing Platform - Growth

Designed for growing businesses that need more advanced features and support.

$250

Google Marketing Platform - Pro

Built for large enterprises with complex marketing needs and requirements.

$500

Google Marketing Platform Product Reviews

See the platform from within the latest Google Marketing Platform videos.

What verified reviews from expects say about
Google Marketing Platform

Insights from field experts about Google Marketing Platform from first hand.

T. Wright

I'm thoroughly impressed with Google Marketing Platform's seamless integration and real-time campaign tracking capabilities, which have significantly enhanced my marketing efforts' efficiency and effectiveness. The user-friendly interface is a definite plus!

S. Lee

I've found the Google Marketing Platform to be incredibly intuitive and user-friendly. Its seamless integration with existing tools streamlined my marketing workflows, allowing for more efficient campaign management and better data-driven decision making overall.

R. Thomas

I've experienced significant improvements in campaign management and analytics with Google Marketing Platform. The seamless integration of advertising and measurement capabilities has streamlined my workflow, allowing for data-driven decision-making and increased ROI.

G. Young

I've been using the Google Marketing Platform for several months now and I'm thoroughly impressed with its capabilities. The platform has streamlined our marketing efforts across multiple channels, allowing us to better target and engage with customers. The data analytics and insights prov...

M. Edwards

I've had the pleasure of utilizing Google Marketing Platform for my digital marketing endeavors and I must say it's been a game-changer. The software seamlessly integrates campaign planning with measurement and reporting, providing unparalleled visibility into performance. The user interfa...

H. Young

I've been using Google Marketing Platform for my business and I must say it's been a game-changer. The platform's seamless integration of Google Ads and Google Analytics has streamlined our marketing efforts, allowing us to better understand customer behavior and make data-driven decisions...

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Google Marketing Platform is best fit for these top industries

Visit Website AI icon

Accommodation

Accommodation industry software for property management, guest services, and booking operations. Advanced solutions to handle reservations, manage facilities, and improve guest experiences. Key tools for smooth and welcoming accommodation services.

Administrative

Administrative industry software for task management, document handling, and communication. Advanced solutions to organize workflows, track progress, and improve efficiency. Key tools for smooth and effective administrative operations.

Advertising

Advertising industry software for campaign management, audience analytics, and creative collaboration. Advanced solutions to plan campaigns, track performance, and design content. Essential tools for impactful and successful advertising efforts.

Alternatives to Google Marketing Platform you might consider and compare

These are alternatives that you can choose from and compare to best align with your interests and filed of expertise.

Demandbase logo

Demandbase

Unlock account-based marketing potential with Demandbase's platform, empowering B2B marketers to target high-value customers, personalize experiences, and drive revenue growth through actionable insights.

Ad Butler

Streamline your ad operations with Ad Butler—your all-in-one solution for managing, optimizing, and scaling digital marketing campaigns seamlessly.

Epom

Boost productivity with Epom's software tool designed for efficient task management and workflow automation, offering seamless integrations and real-time analytics in an intuitive interface.

RollWorks

Empower B2B go-to-market teams with actionable account insights and intent data-driven demand generation, closing gaps in customer acquisition and revenue growth through RollWorks.

Groundtruth

Revolutionize data collection with Groundtruth's innovative software solution, streamlining field operations and providing actionable insights for businesses to drive informed decision-making.

Criteo

Maximize digital marketing ROI with Criteo's AI-powered advertising platform, delivering personalized experiences across screens and devices for unparalleled campaign performance and revenue growth.

People also compare Google Marketing Platform with...

AI icon Google Marketing Platform vs Demandbase AI icon Google Marketing Platform vs Ad Butler AI icon Google Marketing Platform vs Epom AI icon Google Marketing Platform vs RollWorks AI icon Google Marketing Platform vs Groundtruth AI icon Google Marketing Platform vs Criteo AI icon Google Marketing Platform vs Scibids AI icon Google Marketing Platform vs theTradeDesk
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Frequently asked questions about Google Marketing Platform

Find answers to the most relevant queries to be able to make decisions right away.

What is Google Marketing Platform?

Google Marketing Platform (GMP) is a suite of marketing and advertising tools that helps businesses measure, plan, and manage their campaigns across multiple channels.

What are the key features of Google Marketing Platform?

The key features of GMP include campaign planning and management with Campaign Manager, audience targeting and measurement with Audience Center, and attribution modeling with Data Studio.

How does Google Marketing Platform help with data management?

GMP allows businesses to collect, store, and analyze large amounts of marketing data from various sources, providing a unified view of their marketing performance.

Can I use Google Marketing Platform for both search and display ads?

Yes, GMP supports both search and display ad campaigns, allowing businesses to manage and optimize their ads across multiple channels.

What is the benefit of using Google Marketing Platform compared to other marketing platforms?

GMP offers a more comprehensive and integrated set of tools for managing and measuring marketing campaigns, providing a more complete view of marketing performance.

How does Google Marketing Platform support attribution modeling?

GMP uses Data Studio to build custom reports that provide detailed insights into campaign performance, helping businesses attribute value to specific touchpoints in the customer journey.

Is Google Marketing Platform compatible with other Google tools and platforms?

Yes, GMP is designed to work seamlessly with other Google tools and platforms, such as Google Analytics, Google Ads, and Google BigQuery.

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