Google Ads

Google Ads (formerly known as Google AdWords) is a pay-per-click (PPC) advertising platform that allows businesses to create and display ads on Google's search engine and other websites across the internet.

Advertisers bid on keywords related to their business, and when a user searches for those keywords, their ad is displayed. The advertiser only pays for the ad when it is clicked (hence pay-per-click).

Google Ads offers several benefits, including targeted advertising, measurable ROI, and flexible budgeting. It also allows businesses to reach their target audience across multiple platforms.

Yes, Google Ads is suitable for businesses of all sizes. You can start with a small budget and scale up as your campaign grows in performance.

To set up a Google Ads account, you need to go to the Google Ads website, sign in with your Google account, and follow the instructions to create an account and set up your first campaign.

Ad extensions allow you to add additional information to your ads, such as site links, callouts, or reviews. They help increase the visibility and click-through rate of your ads.

Yes, Google Ads offers a range of video ad formats, including YouTube video ads and display video ads. You can create video campaigns and target specific audiences with your video content.

Google Ads provides a range of reporting tools that allow you to track the performance of your campaigns, including metrics such as impressions, clicks, conversions, and cost.

Yes, you can pause or stop your Google Ads campaign at any time. You can also set a budget for your campaigns and adjust it as needed to suit your business goals.