Mixpanel

Mixpanel is a product analytics tool that helps businesses understand how their users behave, interact with their app or website, and identify areas for improvement.

Mixpanel collects data through JavaScript tracking codes installed on web and mobile applications. The code sends event data to the Mixpanel servers, where it is processed and stored.

Events in Mixpanel represent specific user actions or interactions within an application, such as button clicks, form submissions, or purchases.

Yes, you can integrate Mixpanel with your existing analytics tools, such as Google Analytics. This allows for a more comprehensive view of user behavior and performance across multiple platforms.

A funnel in Mixpanel represents a series of user interactions that lead to a specific outcome or conversion event. You can create a funnel by selecting 'Funnel' from the Mixpanel dashboard and configuring the desired steps.

Retention in Mixpanel measures how often users return to an application over time, helping you understand user loyalty and identify areas for improvement.

Mixpanel allows you to track revenue by setting up a 'Revenue' property on your events. This enables you to analyze sales, conversions, and other financial metrics in the context of user behavior.

People in Mixpanel represents individual users or cohorts within your application. You can use this feature to track user behavior, analyze retention rates, and identify key demographics.